Selfly Store appoints two new members to its leadership team

Selfly Store has appointed Ville Huhtaniemi as Sales Director and a member of the Selfly Store Leadership Team. Prior to joining Selfly Store, Ville brings over 20 years of experience from leading multinational teams in both corporate- and startup companies. Most recently he comes from the position as Business Director in the research and the innovation startup Woimet Oyj, and before that as CEO for Bladefence, a service operator of wind turbine blades. Moreover, he also has a long career in DHL, where he held various leadership positions.  

Selfly Store has also appointed Malin Östman as Marketing Director and a member of the Selfly Store Leadership Team. Malin joins from the role as Head of Communications, Training and Change Management in Stora Enso IT & Digitalisation, where her responsibilities have included leading the internal and external communication and positioning of Stora Enso’s digitalisation agenda. Before joining Stora Enso, Malin brings several years of experience as a management consultant and project manager at Accenture. Malin holds a master’s degree in Industrial Engineering.  

“I am very happy to welcome Ville and Malin to Selfly Store. Ville’s vast experience from building and leading businesses will be tremendously valuable to further accelerate our ambitious growth journey. Malin’s proven communications experience and skills, combined with her consultancy and engineering background, provide an excellent foundation for our continued brand and marketing development,” says Aslak De Silva, Managing Director, Selfly Store.  

For further information, please contact: 

Aslak de Silva, Managing Director, Selfly Store  

Tel. +358 405199933 

Email media@selflystore.com