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Selfly Store

By Stora Enso

Do It Your Selfly!

What is Selfly Store?

Selfly Store was created to improve the shopping experience for consumers and add sales opportunities for merchants. Unlike ordinary snack and beverage vending machines, Selfly Store’s smart vending machine differentiates itself by catering to a much bigger variety of use cases, where any product can be sold regardless of form and material. At the same time, consumers can enjoy a far more convenient experience than with a traditional vending machine.

Today Selfly Store’s smart vending solutions are used by 100+ forward-thinking business owners across 22 European countries.

Learn more about our products
Three smart vending machines

Making grab-and-go shopping easy, convenient, and fun!

As easy as your home fridge

Shopping in a Selfly Store should be as easy as using your home fridge, but automatically refilled.

Find out how it works
Person shopping from from Selfly Stores smart vending machine

Rent it, Try it, Buy it!

Selfly Rental is a brand-new service that offers businesses the flexibility to rent smart vending machines for a limited time period. With a minimum rental period of 6 months, it is possible to try out our smart vending machines and decide whether to continue the rental period, end it, or buy the machine. 

Reference cases

Today, our Selfly Stores are used by more than 100 forward-thinking companies in 21 countries across Europe. Learn more about their success. 


The new Selfly Store Model 3 series is a game-changer for grab-and-go shopping

Convenient, fun, and frictionless

Consumers use contactless payment methods and can select several products in one go.

Sales optimisation and advertising

Access to real-time data and clever advertisement opportunities in the Selfly Cloud.

Unique multi-temp technology

Fresh, cool or frozen? Everything goes.

Food waste reduction

A unique expiry date tracking feature for fresh food items to eliminate food waste.

Built for RFID with highest quality

Every detail of the product is engineered from scratch for RFID technology, leading to superior item level detection and reliability.

Powerful discounting engine

A vast variety of discounting opportunities are available through the Selfly Cloud, for example bundle discounts and scheduled discounts.

Flexible product selection

Items of nearly every size, shape, durability and material can be sold, and the assortment can be changed at any time

Software updates and value adding apps

Merchants always get the latest software updates and new feature releases to their Selfly Store cabinets.

Selfly Store blends into a variety of locations

Selfly Store’s smart vending machines are easily implemented as additional points of sales in a variety of locations, for example workplaces, hotels, restaurants, and public spaces such as airports, hospitals, and sports centres.

Learn more about the use cases
Smart vending machine at a gym

We are happy and proud that our efforts have been recognised

MicrosoftTeams-image (34)
Vendies the best new machine innovation
Vendies the best new product
Best Retail ICX
RFID technology
Modern Retail Awards Finalist
IoT Global wards winner
Innovation architecture awards finalist
Most innovative companies to watch
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