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Hotel with smart vending machines

Quality Hotel Friends implements Selfly Store's smart vending machines

Quality Hotel™ Friends: Enhancing guest experiences for event attendees and families with Selfly Store

As a prominent member of Strawberry (formerly Nordic Choice Hotels), Quality Hotel at Friends Arena in Stockholm offers exceptional accommodation and service to its guests. This prestigious chain boasts more than 200 hotels, making it one of the largest and most successful lodging companies in the Nordics and Baltics.

About Quality Hotel Friends

Located in Solna, Quality Hotel™ Friends caters to event-goers and families looking for a comfortable and convenient stay. Friends Arena is the largest multi-purpose stadium in Sweden, hosting a variety of events such as concerts, sports games, and other large-scale gatherings. Its proximity to the hotel makes it an ideal choice for those attending events at the arena.


Partnership with Selfly Store

In line with their commitment to providing the best possible experience, the hotel has introduced Selfly Store’s smart vending machines, offering a unique and seamless shopping experience for guests right within the hotel premises. Catering to the needs of event-goers returning from concerts or sports games at Friends Arena, as well as families on vacation, the Selfly Store vending machines offer a wide variety of products, whether it’s a late-night snack, a quick breakfast in case guests have to be on the run before the breakfast opens, or travel essentials. Guests no longer need to search for a nearby convenience store or vending machine outside the hotel – Selfly Store has everything they need, right there at Quality Hotel™ Friends.

Adam Vall, the Marketing Coordinator for Quality Hotel™ Friends, shares his thoughts on the benefits of the Selfly Store vending machines. “We have seen that our guests use the Selfly Store especially during nights when they want a snack and there is nothing else open close by. The guests are happy with the service.”

Enhancing guest experiences

Selfly Stores in hotels provide guests with 24/7 access to a wide range of products and services, significantly enhancing their experience and generating additional revenue for the hotel. Find out more from reading our white paper on Selfly Store within the hospitality industry.

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