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Selfly Store’s CEO Aslak de Silva accepted into Forbes Business Council

Selfly Store’s CEO, Aslak de Silva, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Selfly Store is a leading intelligent vending machine manufacturer, with customers in 21 countries. Their newest product, Selfly Store Model 3, received ‘the best new product award’ at Vendies 2022, in London.

Aslak de Silva was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Aslak de Silva into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Aslak has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum and at members-only events. Aslak will also be invited to work with a professional editorial team to share his expert insights in original business articles on, and to contribute to published Q&A panels alongside other experts.

“I am happy and honored to join Forbes Business Council. My goal is to be an active participant and share learnings and ideas from my professional perspectives. I believe that we are seeing a new wave of disruption in meal delivery markets, where convenience is of essence for consumers, and where new convenience options will emerge. I am delighted to share data-based insights and other learnings from a fast growing global industry leader company,” Aslak de Silva, CEO of Selfly Store, concludes.


Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit


Selfly Store Oy is a Finnish company owned by Stora Enso. Selfly Store develops and manufactures self-service technologies for the retail market, especially for B2C fresh food sales. It combines the traditional retail experience with the latest development in RFID, cloud and IoT technology to create a new way of serving consumers 24/7. Consumers are provided easy, convenient, and fun grab-and-go shopping experiences, while merchants are empowered with useful, real-time data. Selfly Store operates in 21 countries across Europe.

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