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Privacy policy

We, Selfly Store Oy (a company and brand owned by Stora Enso Oyj) are committed to protecting the privacy of a visitor (‘you’) when you visit our website subsites or use our Services. This Notice provides you information on what personal data we collect and for what purposes the data may be processed. For more information how we process personal data of our leads, customers and suppliers, please visit Stora Enso website for more information.

Data Controller

Stora Enso Oyj and its subsidiaries are joint data controllers in respect of the personal data. Selfly Store Oy and Stora Enso Oyj jointly process and share the data collected via this website with relevant subsidiaries within the Stora Enso Group. You may contact us for any questions about the privacy in relation to website and the services provided through the websites as:

Stora Enso Oyj
Salmisaarenaukio 2
P.O.Box 309
FI-00101 Helsinki, Finland


+358 2046 131

We collect and use your personal data in accordance with the following practices and applicable data protection legislation.

Collection of personal data and the purposes and legal basis of their use

When you visit our website

When you visit our website, some information is collected and stored about your online usage if you have consented to the usage of cookies. For this purpose we do not seek to identify the person visiting the websites but some of the data that is collected may allow identifying the person in question. More detailed information is available below.

When you contact Selfly Store for information on products, services and any other information of your interest

If you wish for more information on our products, services, documents or some other area of interest we ask you to provide us your personal contact data (usually name, title, organisation, email address, address, phone number, company name) for us to contact you personally. The information shall be processed based on our legitimate interest for the purposes of fulfilling your request and, if you have allowed the cookies, for improving content personalisation. Email communication that you receive from us is tracked to see what contents you find interesting and to monitor possible technical problems with email deliveries.

When you subscribe to our email marketing

When you provide your consent and your personal contact data (typically name, title, organisation, e-mail address, address, phone number, company name), we use this data to send you our email marketing such as newsletters and event invitations. Sending email marketing is tracked to see what contents you find interesting and to develop the contents based on preferences. You can unsubscribe at any time for certain or all e-marketing and tracking and manage your e-marketing preferences whenever you wish by using the link at the end of each marketing email. Further-more, you can always send an email to and inform us of your consent withdrawal.


You also have the possibility to contact us via a chat function on our website. We collect, process and store the information you provide during the chat conversations to process your inquiry. If you have accepted the use of cookies, we will collect your IP address and etag information which are temporarily stored to provide personalised customer service.

How does Selfly Store use cookies?

We use cookies on our website. We do not use cookies to specifically identify anyone but to separate one user from the other. This allows us to, e.g., keep track of a visitor moving around on the websites even if we do not know who that user is. Without cookies, we would not be able to provide features such as logging-in or remembering country or other user preferences based on your usage patterns. Note that disabling cookies for our websites may mean that some features of the websites will be unable to work.

We also use statistical cookies including website and email communication tracking to record the use of our website and for the purpose of optimizing our offer for you. On top of analytics measures we also use marketing cookies. The purpose of the marketing tools is to increase the marketing relevance and personalisation to users who have already shown interest to our content, services and products.

The preference, statistical and marketing cookies are used on the basis of your consent. You may withdraw your consent for Selfly Store to use cookies at any time by managing your preferences via this link. You can also control cookies via your browser settings to disable use of cookies on Selfly Store’s website. Your web browser may also allow you more fine-grained control of which cookies you want to permit and which you want to block – check your browser’s settings or manual.

For detailed information on the cookies, the purposes for which we use them and to manage your Cookie preferences see our Cookie Policy.

Sharing and disclosing personal data

Selfly Store generally does not share and never sells the information outside the Stora Enso group. The information may, however, be shared within the Stora Enso group. Selfly Store may also disclose personal data to government entities and agencies as required by law.

We use certain third-party service providers to whom we may transfer the information for limited technical purposes, or who may have access to it as part of the technical, maintenance, user analysis, statistical and marketing services we have requested from them. Such service providers include IT service providers, marketing service companies, consultants and social media companies. In the event the service provider has access to the personal data, we have entered into a written data processing agreement with the service provider ensuring that they treat the data lawfully and in compliance with our instructions and this Notice.

Some of Stora Enso group entities and our service providers may be located outside the European Union or the European Economic Area. In the event that we disclose or transfer personal data outside the EU/EEA, we ensure that sufficient level of data protection is maintained with appropriate safeguards, e.g. by signing the EU Commission’s model clauses with the party receiving the data.

Data retention

Under our Cookie Policy you can see how long each cookie information is stored. In case a security-related incident occurs, this data may be stored until the case is resolved. We may also use the information to put together aggregate-level statistics that are not identifiable personal data – such non-identifiable statistics may be kept indefinitely.


We have applied appropriate technical and organisational measures to protect the data. During your website visit we use the SSL process (Secure Socket Layer) in connection with a modern encryption level. Access of our employees and service providers to data is granted to persons who need the access in order to fulfil the tasks and duties to their role within and with Selfly Store.

Your rights as a data subject

In addition to other legal rights you may have, you may have the following rights in respect of any personal data we collect about you:

  1. To ask that we provide you a copy of any identifiable personal data processed by us.
  2. To ask that we correct any incorrect or deficient identifiable personal data we hold concerning you.
  3. To ask that we erase any such identifiable personal data concerning you that we do not have a legal basis to hold.
  4. To ask that we, instead of erasing data in the above situation, restrict further processing of the personal data while still keeping a copy.
  5. To ask that we similarly restrict processing of the personal data while you await our response to another lawful request by you that Selfly Store stops processing data concerning you.
  6. To object, on grounds relating to your particular situation, to us having a sufficient legitimate interest to collect some specific identifiable personal data concerning you.
  7. To withdraw your consent given to us at any time.

Should you wish to exercise any of these rights, you may contact Selfly Store using the contact details provided above. We will respond as soon as it is possible, and in any event within a month of your request. If we for some reason disagree with your request, we will state our reasons for doing so.

If you feel that we have not processed your personal data in a lawful manner, you have a legal right to send a complaint to the data protection supervisor of the EU country where you live or work. You may also send the complaint to the data protection supervisor of the country where you consider that the illegal conduct took place.

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